![]() ![]() You will therefore see more ‘social’ deals like events rather than the regular ‘daily deals’ of products. Facebook wants to make the online world of Facebook connect with the offline world. Offline events and experiences are very much pushed, yes like Groupon and Livingsocial do. Social Deals are very much focused on local businesses. And they can be bought with regular cash but also using Facebook’s ‘monopoly-money’: Facebook Credits. For starters advertisers have to buy them up front. The “new” Facebook Deals are different from the checkins in several ways. This Deals is now renamed to “check-in deals”, which makes a lot more sense since the deals are offered when you actually check in somewhere. This however was a different kind of deals-program on the website, a deals option for advertisers which focussed very much on local and mobile, connected to Facebook Places. The Social Network already had a “Facebook Deals” running. The story was broken by Techcrunch who found a page on The New York Times website with the title “Facebook’s Groupon/LivingSocial “killer”.” Facebook deals And if that wasn’t enough competition yet Facebook this week decided to launch “ Social Deals“. So Google then decided to start working on their own offering site and last week Google offers made its beta-appearance. Groupon felt is was just too successful to be bought out. Google last year tried to buy Groupon but failed. Now within a short period of time both successful social deal – sites saw the two biggest players on the web enter their markets. It is kind of a miracle that sites like Groupon and Livingsocial have been able to dominate the field of online deals for that long without any interference of the ‘big boys’ out there: Google and Facebook. ![]()
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